Impact is measured in lives changed, not just numbers reported.
We are building an approach to impact that values outcomes, transparency and learning.
45 FOR 45
A strong example of direct economic support.
₦45M
Total initiative commitment
45
People and families supported
₦1M
Each beneficiary
Direct
Paid into bank accounts
The 45 for 45 Impact Initiative was created to mark Mrs Bolanle Durodola (Omobee)’s 45th birthday and focused on restoring economic dignity and building sustainable livelihoods.
HOW WE THINK ABOUT IMPACT
Four questions guide our measurement.
Reach
Who did the programme reach, and who may still be excluded?
Outcome
What changed for participants or communities?
Value
Were resources used responsibly to create meaningful value?
Learning
What did we learn that should improve the next programme?
LOOKING AHEAD
We want our impact story to become deeper, broader and more transparent.
The best impact reporting does not simply say how much was spent. It shows what became possible because the resources were used.

